Turning a blank sheet
of paper into ideas
that drive business
and delight customers
A Designer’s Mind Meets a Strategist’s Discipline
We’ve spent more than two decades helping companies turn complex ideas into clear, compelling brands. Over that time, we’ve led the brand direction for a $2B global business, launched countless products and programs, and guided teams across industries from medtech and healthcare to technology and creative services.
Through all of it, we’ve learned one essential truth: clarity changes everything. When leaders understand how to tell their story, they create alignment inside the company and connection outside of it. That’s where real growth begins.
Bridging Strategy and Creativity
Our approach blends the logic of a strategist with the instincts of a creative director. We look at challenges like a designer by organizing complexity, revealing hierarchy, and finding meaning in the details. We build and deliver brands that are alive, adaptable, and built to evolve.
It’s not just about positioning or visuals. It’s about helping organizations think like a brand by understanding who they are, what they stand for, and how to communicate with purpose.
Why Storyteller
We started Storyteller to bring senior-level brand leadership to companies that may not have a Chief Brand Officer, but need one. Whether it’s a startup preparing to launch, a small company refining its message, or a growing organization ready for its next chapter, we help teams move from insight to execution with clarity, creativity, and confidence.
At the end of the day, we are storytellers. We believe great brands aren’t manufactured, they’re uncovered. They start with truth, shaped by experience, and told in a way that moves people. That’s the work we love doing and it’s what drives Storyteller every day.
Nathan
Comerford
I’m Nathan Comerford—a brand strategist, creative director, and catalyst for leaders who need clarity, alignment, and a story that actually moves people.
After more than 20 years shaping narratives in healthcare and med-tech—twelve of them at BD—I’ve learned that the right story doesn’t just explain what you do. It unites teams, earns belief, and drives momentum.
My clients often tell me they want me in the room—not always because they can articulate the need upfront, but because they know I bring a rare mix of experience, intuition, and creativity. I can simplify complexity, see a path forward quickly, and turn it into strategy, messaging, or a campaign that resonates.
I’m also a fine artist, which means I don’t just think in frameworks and metrics—I see patterns, emotion, and the human details too easily missed. That balance of rigor and imagination is often what unlocks the breakthrough.
Through Storyteller, I help executives and organizations at inflection points articulate who they are, what they stand for, and how to communicate it—in a way that makes people lean in and say, “That’s it. That’s us.”
